Google Ads, managed for enquiries.
Google Ads management for small businesses: search campaigns built around the services you sell and sent to pages that deliver what each ad promised, Local Services Ads where your business qualifies, and budgets moved towards what produces calls and forms.
An ad is only as good as the page behind it.
From search to a counted enquiry
Choose an objective, then select a stage to see what it is for and what it depends on. Each stage only works if the one before it does.
02 What’s included
- Search terms and exclusionsThe searches that show real intent to hire, and the ones to keep your ads away from.
- Campaign structureCampaigns split by service and area, so each one can be judged on its own.
- Local Services AdsSet up and managed where Google offers them for your type of business and your area.
- Ads matched to the pageAd copy written around the service and the area, and checked against the page it sends people to.
- Conversion trackingCalls, bookings and forms counted, so the cost of an enquiry is a real figure.
- Budget and bidsSpend moved towards the searches that produce enquiries, and away from the ones that don’t.
Scope is agreed per project. Pricing is on request.
03 Works with
04 How a Google Ads project runs
- 1AuditReview the account if there is one, the landing pages, and whether enquiries are tracked.
- 2PlanAgree the services, the areas, the searches and the budget to start with.
- 3BuildSet up campaigns, ads, exclusions and conversion tracking, reviewed with you before launch.
- 4MeasureReport what each campaign spends and the enquiries it produces, then adjust.
05 Common questions
What does judging ads on cost per enquiry mean?
Google will happily show you clicks and impressions, and neither pays your bills. Cost per enquiry is what you spent divided by the calls and forms the ads actually produced. That is the figure the campaigns are adjusted against: searches that bring enquiries get more of the budget, and searches that bring only clicks get cut.
Can we run ads before the site is fixed?
You can, and we’ll tell you plainly if we think you shouldn’t. The audit decides it. If the page is slow on a phone or calls aren’t tracked, paid traffic will show that up at your expense. Either way, you see the findings before you spend.
What does it cost?
Our fee for managing the account is quoted on request, after the free audit, because one service in one area is a different job from many services across several. The ad spend itself is paid to Google.