Blog6 articles
Field notes on getting found, chosen and called.
Short, practical articles on websites, local search, Business Profiles, ads and tracking, written for owners of local service businesses.
Business ProfileWhat a Google Business Profile needs before anything else
Name, category, hours and contact details come first. Photos and posts help only once those are right.
Read the article- Websites
One service page for each job you want more of
Why a single “Services” page makes it hard for search, ads and customers to find the right answer.
- Local SEO
Near me, service and city, or a question
Three kinds of local search, and which part of your online presence answers each one.
- Google Ads
Check the landing page before you run Google Ads
An ad can only promise what the page delivers. What to fix before spending.
- Tracking
If a call isn’t counted, the report can’t credit it
Tracked numbers, form events and booking tools: where enquiries go missing.
- Connected
Your listing, your ad and your website should agree
Small mismatches in name, hours or offer cost trust. How to keep them in line.